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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
-2443-amoxf.jpg "The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers - (PDF/EPUB Version)")
The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers – (PDF/EPUB Version)
Author(s): M. Fisher; M. Abbott; Kalle Lyytinen
Publisher: Palgrave Macmillan
ISBN: 9781137348913
Edition:
$19,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
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