A Research Agenda for Place Branding 1st Edition – (PDF/EPUB Version)

Author(s): Dominic
Publisher: Edward Elgar Publishing
ISBN: 9781839102844
Edition: 1st Edition

$19,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
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Description

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.