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Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
-5884-k8hnk.jpg "Youth Marketing to Digital Natives 1st Edition - (PDF/EPUB Version)")
Youth Marketing to Digital Natives 1st Edition – (PDF/EPUB Version)
Author(s): Wided
Publisher: Edward Elgar Publishing
ISBN: 9781839109294
Edition: 1st Edition
$19,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
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