Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements – as well as the ways in which we use them – but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work–life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.
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Transport for Humans Are We Nearly There Yet? 1st Edition – (PDF/EPUB Version)
Author(s): Pete Dyson; Rory Sutherland
Publisher: London Publishing Partnership
ISBN: 9781913019358
Edition: 1st Edition
$19,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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