Strategic Market Research: A Guide To Conducting Research That Drives Business 3rd Edition – (PDF/EPUB Version)

With more than fifteen years experience of conducting market research, Beall details a set of strategic research principles she has developed. In addition to talking about qualitative as well as quantitative research, Strategic Market Research provides real-life examples of how these concepts have been applied in businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that inspires and changes organizations.