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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
-1496-8zsse.jpg "Research Handbook on Luxury Branding 1st Edition - (PDF/EPUB Version)")
Research Handbook on Luxury Branding 1st Edition – (PDF/EPUB Version)
Author(s): Felicitas Morhart
Publisher: Edward Elgar Publishing
ISBN: 9781786436344
Edition: 1st Edition
$19,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
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