Principles of Marketing for Senior High School – Revised Edition 1st Edition – (PDF/EPUB Version)

This textbook is written for Principles of Marketing, a specialized subject in the Accountancy, Business, and Management (ABM) track of the Senior High School K to 12 Curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book is divided into five units consisting of 16 lessons which discuss the principles, concepts, and practices of marketing.