Principles of Marketing 1st Edition – (PDF/EPUB Version)

Principles of Marketing (for Senior High School) covers the practical aspects of marketing, and is intended as an introductory text on marketing for Senior High School students. The discussions focus on the major aspects of marketing which include marketing concepts, principles, and philosophies; customer expectations and customer relationships; marketing environment, trends, and opportunities; determing the marketing mix; and preparing and presenting a marketing plan. The discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan.