Marketing Planning Guide – Business Quick Reference Guide 1st Edition – (PDF/EPUB Version)

A 4-page 8.5″ x 11″ quick reference guide. This Permachart covers the fundamentals of Strategic Marketing Planning. Strategic Marketing Planning ensures the organization’s marketing mix resources are appropriately allocated to reach and satisfy the intended markets as the organization strives to attain its goals. This planning is critical to business success because it matches organizational resources and objectives to evolving market opportunities. The strategic marketing plan provides direction for the organization by identifying the organization’s Mission (the firm’s scope; its customers; markets; products; technology and values) and Goals (the firm’s targeted levels of performance).