-7966-fh33e.jpg "Marketing Above the Noise Achieve Strategic Advantage with Marketing That Matters 1st Edition - (PDF/EPUB Version)")
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Marketing Above the Noise Achieve Strategic Advantage with Marketing That Matters 1st Edition – (PDF/EPUB Version)
$19,99
Author(s): Linda J. Popky
Publisher: Routledge
ISBN: 9781629560373
Edition: 1st Edition
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it’s key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd–above the marketing fray. Most organizations don’t have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they’re not able to integrate every new tactic as it appears and they’re not sure how to prioritize all of these options. What’s needed is a timeless framework–a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business–not just once, but time and time again.
Delivery Policy
Welcome to our Shipping & Delivery page. We are dedicated to providing you with a seamless and efficient shipping experience. Please take a moment to familiarize yourself with our shipping policies and guidelines.
DELIVERY TIMEFRAME
We understand that receiving your order promptly is of utmost importance. To provide you with an estimated delivery time, we consider two key factors:
Processing Time: Our team requires 3-7 business days to carefully process and prepare your order for shipment.
Shipping Time: Once your order is processed, it will be shipped within 12-18 business days.
In total, you can expect an estimated delivery time of approximately 15-25 business days. Please note that business days are from Monday to Friday, excluding holidays, Saturday, and Sunday.
During peak seasons and promotional sales, delivery times may be slightly longer. We appreciate your patience and understanding during such periods.
SHIPPING CARRIERS
To ensure reliable and efficient delivery, we collaborate with trusted shipping carriers such as USPS, FedEx, 4PX, and Local Post. The selection of the carrier depends on factors such as your destination address and the efficient handling of your items for shipment.
SHIPPING PRICING
We believe in providing transparent and consistent pricing for shipping. Here is our straightforward pricing structure:
Orders below $100: A shipping fee of $5.99 will be applied.
Orders above $100: Enjoy free shipping on your order.
Additional items: No additional shipping charges will be incurred.
TRACKING INFORMATION
Once your order is shipped, you will receive a confirmation email containing a tracking link. It may take 5-7 days for the carrier to scan your package and provide accurate tracking updates. You can use this tracking information to monitor the progress of your shipment and stay updated on its whereabouts.
To easily track your order, please visit our dedicated "Track Order" page and enter the required details.
SHIPPING DELAYS
While we strive to deliver your package within the estimated timeframe, occasional delays may occur due to unforeseen circumstances beyond our control. We cannot be held responsible for delays caused by factors such as:
- Severe weather conditions
- International customs procedures
ITEM NOT RECEIVED
In the event that you have placed an order but have not received it, despite the tracking status indicating delivery, we recommend contacting the carrier directly for assistance. Once the carrier has taken possession of the item, we have limited control over its whereabouts. However, if you encounter any persisting issues, please reach out to us at [email protected], and our dedicated support team will do their best to assist you.
IMPORTANT: It is crucial that you provide accurate shipping and billing addresses. If you realize that the provided address is incorrect, kindly contact us immediately. If the product has already been shipped, a refund cannot be processed until the item has been returned to us.
Thank you for choosing GoteamJS Ebook. We are committed to ensuring a smooth and reliable shipping experience for our valued customers. If you have any further questions or concerns, please do not hesitate to contact our support team.
Return & Refund Policy
Cancel/Modify:
- If you have to cancel/modify the order you can do it within 24 hours of placing the order.
- Please email us at [email protected] to modify/cancel the order.
- If you cancel the order, you will be charged a fee (2.9%+0.3$) of the order value. This is a payment gateway fee, we do not keep this fee
Replace Products
If the item is not as described. This includes wrong color, design, wrong size, wrong style, or poor quality. (Please make sure to have a look at our sizing charts on product pages). Please provide proof that the item received is not as described and our team will resend replacement for you at no additional cost.
Returns:
- Return period: within 30 days of receiving your order.
- The product is in poor condition (damage, incorrect object, or poor printing quality), or if the packaging has been tampered with or the product has been damaged during delivery. This item is eligible for a full refund or replacement
- We do not accept returns for personalized products which are customized by you!
- We do not accept returns if you have chosen the wrong size, wrong color, and wrong type
- Please email us at [email protected], choose your issue, and attach a picture of the damaged item within 30 days of receiving your order.
Refunds:
- If you don’t receive your product after 45 business days from the day you purchased it (which rarely happens), we will refund you 100% of your money.
- Give you a 100% Refund as it’s our fault.
- Please email us at [email protected] to request a refund
- Refunds will be issued to the original form of payment. Depending on the form of payment, you will receive your refund within 5 – 10 business days.
NOTE:
We typically DO NOT accept refunds or replacements due to customer mistakes such as:
- Incorrect selection of sizes, designs, colors, etc.
- Failing to preview the design carefully to see if it’s well set (as all of our printing files are automatically generated precisely as same as the preview on our website)
So please review your order carefully before you check out to ensure your order is correct.
Please allow the 20% difference between the advertised images and the actual item you received. Sometimes advertised images may slightly differ from the actual item in terms of color due to the lighting during photo shooting or the monitor’s display.
Need help?
Contact us at [email protected] for questions related to refunds and returns.
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-3475-txjxc.jpg "Marketing Above the Noise Achieve Strategic Advantage with Marketing That Matters 1st Edition - (PDF/EPUB Version)")
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Marketing Above the Noise Achieve Strategic Advantage with Marketing That Matters 1st Edition – (PDF/EPUB Version)
$19,99
Author(s): Linda J. Popky
Publisher: Routledge
ISBN: 9781629560373
Edition: 1st Edition
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it’s key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd–above the marketing fray. Most organizations don’t have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they’re not able to integrate every new tactic as it appears and they’re not sure how to prioritize all of these options. What’s needed is a timeless framework–a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business–not just once, but time and time again.
Reviews
Clear filtersThere are no reviews yet.
Delivery Policy
Welcome to our Shipping & Delivery page. We are dedicated to providing you with a seamless and efficient shipping experience. Please take a moment to familiarize yourself with our shipping policies and guidelines.
DELIVERY TIMEFRAME
We understand that receiving your order promptly is of utmost importance. To provide you with an estimated delivery time, we consider two key factors:
Processing Time: Our team requires 3-7 business days to carefully process and prepare your order for shipment.
Shipping Time: Once your order is processed, it will be shipped within 12-18 business days.
In total, you can expect an estimated delivery time of approximately 15-25 business days. Please note that business days are from Monday to Friday, excluding holidays, Saturday, and Sunday.
During peak seasons and promotional sales, delivery times may be slightly longer. We appreciate your patience and understanding during such periods.
SHIPPING CARRIERS
To ensure reliable and efficient delivery, we collaborate with trusted shipping carriers such as USPS, FedEx, 4PX, and Local Post. The selection of the carrier depends on factors such as your destination address and the efficient handling of your items for shipment.
SHIPPING PRICING
We believe in providing transparent and consistent pricing for shipping. Here is our straightforward pricing structure:
Orders below $100: A shipping fee of $5.99 will be applied.
Orders above $100: Enjoy free shipping on your order.
Additional items: No additional shipping charges will be incurred.
TRACKING INFORMATION
Once your order is shipped, you will receive a confirmation email containing a tracking link. It may take 5-7 days for the carrier to scan your package and provide accurate tracking updates. You can use this tracking information to monitor the progress of your shipment and stay updated on its whereabouts.
To easily track your order, please visit our dedicated "Track Order" page and enter the required details.
SHIPPING DELAYS
While we strive to deliver your package within the estimated timeframe, occasional delays may occur due to unforeseen circumstances beyond our control. We cannot be held responsible for delays caused by factors such as:
- Severe weather conditions
- International customs procedures
ITEM NOT RECEIVED
In the event that you have placed an order but have not received it, despite the tracking status indicating delivery, we recommend contacting the carrier directly for assistance. Once the carrier has taken possession of the item, we have limited control over its whereabouts. However, if you encounter any persisting issues, please reach out to us at [email protected], and our dedicated support team will do their best to assist you.
IMPORTANT: It is crucial that you provide accurate shipping and billing addresses. If you realize that the provided address is incorrect, kindly contact us immediately. If the product has already been shipped, a refund cannot be processed until the item has been returned to us.
Thank you for choosing GoteamJS Ebook. We are committed to ensuring a smooth and reliable shipping experience for our valued customers. If you have any further questions or concerns, please do not hesitate to contact our support team.
Return & Refund Policy
Cancel/Modify:
- If you have to cancel/modify the order you can do it within 24 hours of placing the order.
- Please email us at [email protected] to modify/cancel the order.
- If you cancel the order, you will be charged a fee (2.9%+0.3$) of the order value. This is a payment gateway fee, we do not keep this fee
Replace Products
If the item is not as described. This includes wrong color, design, wrong size, wrong style, or poor quality. (Please make sure to have a look at our sizing charts on product pages). Please provide proof that the item received is not as described and our team will resend replacement for you at no additional cost.
Returns:
- Return period: within 30 days of receiving your order.
- The product is in poor condition (damage, incorrect object, or poor printing quality), or if the packaging has been tampered with or the product has been damaged during delivery. This item is eligible for a full refund or replacement
- We do not accept returns for personalized products which are customized by you!
- We do not accept returns if you have chosen the wrong size, wrong color, and wrong type
- Please email us at [email protected], choose your issue, and attach a picture of the damaged item within 30 days of receiving your order.
Refunds:
- If you don’t receive your product after 45 business days from the day you purchased it (which rarely happens), we will refund you 100% of your money.
- Give you a 100% Refund as it’s our fault.
- Please email us at [email protected] to request a refund
- Refunds will be issued to the original form of payment. Depending on the form of payment, you will receive your refund within 5 – 10 business days.
NOTE:
We typically DO NOT accept refunds or replacements due to customer mistakes such as:
- Incorrect selection of sizes, designs, colors, etc.
- Failing to preview the design carefully to see if it’s well set (as all of our printing files are automatically generated precisely as same as the preview on our website)
So please review your order carefully before you check out to ensure your order is correct.
Please allow the 20% difference between the advertised images and the actual item you received. Sometimes advertised images may slightly differ from the actual item in terms of color due to the lighting during photo shooting or the monitor’s display.
Need help?
Contact us at [email protected] for questions related to refunds and returns.
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Reviews
Clear filtersThere are no reviews yet.