-1787-eiyvu.jpg "Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit 1st Edition - (PDF/EPUB Version)")
-2611-ddec7.jpg)
-5114-7i4cq.jpg)
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit 1st Edition – (PDF/EPUB Version)
$19,99
Author(s): Joe Pulizzi; Robert Rose
Publisher: McGraw-Hill
ISBN: 9781260026429
Edition: 1st Edition
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Delivery Policy
Welcome to our Shipping & Delivery page. We are dedicated to providing you with a seamless and efficient shipping experience. Please take a moment to familiarize yourself with our shipping policies and guidelines.
DELIVERY TIMEFRAME
We understand that receiving your order promptly is of utmost importance. To provide you with an estimated delivery time, we consider two key factors:
Processing Time: Our team requires 3-7 business days to carefully process and prepare your order for shipment.
Shipping Time: Once your order is processed, it will be shipped within 12-18 business days.
In total, you can expect an estimated delivery time of approximately 15-25 business days. Please note that business days are from Monday to Friday, excluding holidays, Saturday, and Sunday.
During peak seasons and promotional sales, delivery times may be slightly longer. We appreciate your patience and understanding during such periods.
SHIPPING CARRIERS
To ensure reliable and efficient delivery, we collaborate with trusted shipping carriers such as USPS, FedEx, 4PX, and Local Post. The selection of the carrier depends on factors such as your destination address and the efficient handling of your items for shipment.
SHIPPING PRICING
We believe in providing transparent and consistent pricing for shipping. Here is our straightforward pricing structure:
Orders below $100: A shipping fee of $5.99 will be applied.
Orders above $100: Enjoy free shipping on your order.
Additional items: No additional shipping charges will be incurred.
TRACKING INFORMATION
Once your order is shipped, you will receive a confirmation email containing a tracking link. It may take 5-7 days for the carrier to scan your package and provide accurate tracking updates. You can use this tracking information to monitor the progress of your shipment and stay updated on its whereabouts.
To easily track your order, please visit our dedicated "Track Order" page and enter the required details.
SHIPPING DELAYS
While we strive to deliver your package within the estimated timeframe, occasional delays may occur due to unforeseen circumstances beyond our control. We cannot be held responsible for delays caused by factors such as:
- Severe weather conditions
- International customs procedures
ITEM NOT RECEIVED
In the event that you have placed an order but have not received it, despite the tracking status indicating delivery, we recommend contacting the carrier directly for assistance. Once the carrier has taken possession of the item, we have limited control over its whereabouts. However, if you encounter any persisting issues, please reach out to us at [email protected], and our dedicated support team will do their best to assist you.
IMPORTANT: It is crucial that you provide accurate shipping and billing addresses. If you realize that the provided address is incorrect, kindly contact us immediately. If the product has already been shipped, a refund cannot be processed until the item has been returned to us.
Thank you for choosing GoteamJS Ebook. We are committed to ensuring a smooth and reliable shipping experience for our valued customers. If you have any further questions or concerns, please do not hesitate to contact our support team.
Return & Refund Policy
Cancel/Modify:
- If you have to cancel/modify the order you can do it within 24 hours of placing the order.
- Please email us at [email protected] to modify/cancel the order.
- If you cancel the order, you will be charged a fee (2.9%+0.3$) of the order value. This is a payment gateway fee, we do not keep this fee
Replace Products
If the item is not as described. This includes wrong color, design, wrong size, wrong style, or poor quality. (Please make sure to have a look at our sizing charts on product pages). Please provide proof that the item received is not as described and our team will resend replacement for you at no additional cost.
Returns:
- Return period: within 30 days of receiving your order.
- The product is in poor condition (damage, incorrect object, or poor printing quality), or if the packaging has been tampered with or the product has been damaged during delivery. This item is eligible for a full refund or replacement
- We do not accept returns for personalized products which are customized by you!
- We do not accept returns if you have chosen the wrong size, wrong color, and wrong type
- Please email us at [email protected], choose your issue, and attach a picture of the damaged item within 30 days of receiving your order.
Refunds:
- If you don’t receive your product after 45 business days from the day you purchased it (which rarely happens), we will refund you 100% of your money.
- Give you a 100% Refund as it’s our fault.
- Please email us at [email protected] to request a refund
- Refunds will be issued to the original form of payment. Depending on the form of payment, you will receive your refund within 5 – 10 business days.
NOTE:
We typically DO NOT accept refunds or replacements due to customer mistakes such as:
- Incorrect selection of sizes, designs, colors, etc.
- Failing to preview the design carefully to see if it’s well set (as all of our printing files are automatically generated precisely as same as the preview on our website)
So please review your order carefully before you check out to ensure your order is correct.
Please allow the 20% difference between the advertised images and the actual item you received. Sometimes advertised images may slightly differ from the actual item in terms of color due to the lighting during photo shooting or the monitor’s display.
Need help?
Contact us at [email protected] for questions related to refunds and returns.
-2093-hiyk1.jpg)
-5539-byewg.jpg)
-4674-203n1.jpg)
-2734-ku1wm.jpg)
-5660-coli9.jpg)
-8601-twij2.jpg)
-4993-jdqvm.jpg)
-5116-o4sad.jpg)
Reviews
Clear filtersThere are no reviews yet.