What is the size of the market:Â Estimates put the number of cryptocurrency owners and investors worldwide above 50 million with 21 million US adults currently involved in trading crypto. A sizeable chunk claim to know little about the crypto market. A February survey of investors found a third of respondants admitting they knew little about the cryptocurrency world.
Who are we targeting:Â We’re targeting that third that admitted they knew little about cryptocurrency. The audience for this book is similar to the audience for our other investing and crypto titles. They see an opportunity to make money, but don’t know where to start or how to make smart decisions.Â