Tim Mohin argues that environmentalists can do as much good for the earth working “inside” the corporate system as by protesting from the outside. This book outlines how to work in Corporate Social Responsibility (CSR), either as a new career, of as a leader in a CSR initiative.

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no