Branding in a Digital World How to Take an Integrated Marketing Approach to Building a Business (2nd Edition) – (PDF/EPUB Version)

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:• build an integrated marketing plan.• use social media marketing.• recruit ambassadors for your brand.• integrate IoT and wearable tech. • create compelling blog and social content.• increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process.With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.