Boring2Brave The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing – (PDF/EPUB Version)

It’s time for B2B marketers to quit their ‘submission and safety’ posture and get brave. Boring2Brave gives marketers the tools and the confidence they need to unshackle themselves from the stale, often ineffective patterns of B2B marketing. This book outlines how to create bigger, braver, more human stories, forged from permission to employ creativity, craft and courage in the name of long-term brand building. Let’s replace our humdrum, ineffectual habits and practices with audacity, invention and white-hot competitive advantage. Mark Choueke has a rare panoramic view of B2B marketing, having experienced it from every perspective. He’s been the ‘media’, the ‘agency’ and the ‘brand’; has operated within large corporates and startups alike and co-founded Rebeltech, a successful B2B tech marketing and PR agency.