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This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
-2703-hh3sy.jpg "Advanced Introduction to Consumer Behavior Analysis 1st Edition - (PDF/EPUB Version)")
Advanced Introduction to Consumer Behavior Analysis 1st Edition – (PDF/EPUB Version)
Author(s): Gordon Foxall
Publisher: Edward Elgar Publishing
ISBN: 9781784716936
Edition: 1st Edition
$19,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
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